The startup time of a mobile app is one of the most important indicators of its performance and has a significant impact on the user experience. A fast-loading app not only provides a positive first impression, but also increases engagement and retention, reduces user churn, and can improve visibility in app store rankings.

In this talk, I’m going to share how the startup time of the Turo Android app was reduced by 77%. You will learn how to apply best practices and Android developer tools to improve the startup performance of your Android apps.